Ganni, Roberts added, has been one of Hurr’s top five peer-to-peer brands since the beginning, “so formalizing the partnership with the brand directly was a no-brainer. She said the peer-to-peer marketplace on Hurr acts as “an engine that fuels insights to the wider business, tracking real-time data on what’s trending organically between renters and lenders.”
We also work very collaboratively with all of our brands to feed back customer insight on size, fit and durability, which our partners find very helpful.” Lauren Roberts, chief operating officer at Hurr, said the partnership will give Ganni access to “a new generation of customer, and the biggest rental community in the U.K., while also prolonging the lifespan of both current season collections and past-archive favorites. Victoria Prew, founder and chief executive officer of Hurr, said: “We’re huge fans of Ganni, which is one of the most forward-thinking cult fashion brands right now, so to bring their rental ambitions to life and extend the lifespan of this latest collection is a huge milestone.” Reffstrup added that the brand’s efforts will only have a real impact if they scale, and asked shoppers to try out, and keep using, the service.
We’re covering all bases offering resale, take-back schemes, rentals and repairs.” He said the brand is determined to make the process “so seamless you don’t even notice you made the responsible choice. Our community has a superfluid approach to their wardrobe so we’re offering them multiple ways of renting, returning, reselling, wearing and owning Ganni.” Ganni’s founder Nicolaj Reffstrup said, “Responsibility is a prerequisite for doing business in the future.
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